The type of shopfitting you choose will greatly affect the sales at your retail store, no matter the product you sell. How a product is presented can increase sales for all your products, large and small. This is why it's important to choose the right shopfitting for your store space, as it's part of your overall advertising and presence.
Remember the following tips when designing a retail store space and choosing shopfitting, so that your merchandise stands out and you create the best sales area as possible.
1. Display products together and in use
Displaying products in use refers to showing them off as your customer would use them, and this often works with displaying products together. Don't assume that your customers can imagine how to put together an outfit or what a set of bed linens will look like on their bed at home, but opt for shopfitting pieces that will let you show your products as they would be used together and once purchased.
For a home goods store, you might choose fittings with display areas that allow you to put together table settings, or for a paper supply store, you might have what appears to be a desktop set with notepads, cards, and pens. By displaying products in use, you are showing your customers how your products will be of use or value to them after purchase and in turn, creating more sales.
2. Openly display small items
Small items can easily get lost in a retail environment, which is why you want to ensure you choose shopfitting items that display those small items so that customers can easily find them. This might be a set of shallow shelves you can put along one wall to showcase handbags or knickknacks, or an end cap that wraps around your regular shelves with small cubbyholes or shelves for these smaller items.
Having them lighted from the back or installing a display lighting over the wall shelves can help draw the eyes of the customers so these smaller items are not overlooked in your store.
3. Encourage impulse buys
Impulse buys at the register can greatly impact your bottom line, but only if you encourage these purchases with the right displays. Find your smallest items or those that are typically impulse buys and ensure that your register area can accommodate their display. This might include small shelves built into the bottom of the register display area or shelves right behind it so that these items are easily seen as customers stand in line.
For more tips or assistance, contact local shop fitters to take a look at your store and where you can create improvements.Share